meet the

founder

“After spending my career building spaces where Gen Z could lead, grow, and be heard, creating gen Z times was a natural next step. GZT is more than a brand, it's a reflection of everything I’ve learned about what this generation needs to thrive: intentional support, real connection, and a community that truly sees them.“

- Errika S. Brooks, M.S.Ed

Hi, I’m Errika, the founder and creator of gen Z times (GZT), a brand built to amplify and empower Gen Z.

Originally from Rochester, NY, I now call Washington, DC home. With a background in student affairs, youth partnerships, and nonprofit leadership, I’ve spent my career creating spaces where young people can thrive. My passion for personal development, improving workplace culture, and creative expression led me to launch gen Z times (GZT), a hub designed to help Gen Z navigate career challenges, build meaningful connections, and redefine success on their own terms.

When I’m not working or deep in one of my many hobbies, you’ll probably find me in a cozy corner of a coffee shop, headphones on, reading a book or doom scrolling TikTok. I’m really a simple girl at heart who truly enjoys life’s little joys: a good playlist, a fresh latte, and quiet moments that spark creativity. And when it’s time to unplug, I’m soaking up quality time with my dog, Callie or being the best auntie I can be.

credentials & experience

I hold a Bachelor’s degree in Public Relations/Communications and a Master’s degree in Higher Education Student Affairs, equipping me with a strong foundation in strategic communication, student engagement, and leadership development. Additionally, I am certified in Art Therapy, blending creativity with personal development to support Gen Z in meaningful ways.

In addition to my work in youth focused partnerships and nonprofit leadership, I’ve served as an adjunct instructor, teaching career development and student success courses, helping young professionals navigate their early careers with confidence.

I’ve had the privilege of speaking at national conferences, leading workshops, and emceeing large-scale events, engaging audiences on topics like Gen Z culture, mental health, student engagement, and professional growth. My expertise has positioned me as a thought leader in creating intentional spaces where Gen Z can thrive, both in their careers and personal lives.

what others have said after working with me!

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  • "From the moment I met Errika I immediately felt seen and supported by her warm and positive energy. Errika goes out her way to make my voice feel important and actively keeps me in mind for opportunities that align with my values.

    — Amanda V, 24

  • "I’ve had mentors before, but Errika brings a rare mix of honesty, clarity, and joy. She helped me refine my brand and set boundaries at work and did it all while making me feel completely seen.”

    - Marcus T., 28

  • "We worked on a variety of fun projects, where she encouraged my creativity to flourish while also teaching me to be confident in my decisions. Her guidance played a key role in my growth, ultimately leading me to a career in marketing."."

    — Alexis L, 26

  • "In my professional life, Errika has been a strong pillar to my success. I feel comfortable to trust her with anything going on. She advices and mentors me putting my growth and best interests in mind. As a young professional, it is often difficult to stand up for myself and to speak about more taboo topics in the workplace, but knowing that Errika is a safe space to mention any concerns or discuss my plans, I feel skilled and strong enough to fight for what is best for me. Errika has never made me question my worth, and that is because she is always genuinely cheering me on and sharing tips and her own experiences with me."

    — Jimena P, 24

  • "Errika has played a significant role in boosting my confidence and guiding my career path, for which I am incredibly grateful. After working with her, I felt I had more confidence in not only my work and capabilities but my expression of ideas or input. She consistently offered valuable advice and always pointed me in the right direction as a young professional. I truly look up to Errika and deeply appreciate the impact she's had on my personal and professional growth"

    — Nyjeuria J, 22

  • "Working with Errika was a great experience. She provided critical support, consistently communicated, and always asked me the level of mentorship I needed. Errika was always intentional with our time, whether we were discussing personal or professional goals. What stood out about her time supervising me was her ability to create a safe space for me to ask any questions I had. Errika gave me candid advice in navigating work environments, engaging with organizational leadership, and so much more! Errika's genuineness and positivity were something I could feel radiated in every meeting."

    - Chigozie O, 25

Connect with me.

HAVE QUESTIONS OR JUST WANT TO CHAT? Book a coffee chat with me.